"Pics or it didn't happen" is a common refrain these days. You can't just experience life. You have to document it. And so, when fans line up to shake hands with a presidential candidate, that handshake often really isn't enough. It's all about the selfie — a self-portrait shot from a cellphone. And candidates are being deluged with selfie seekers on the trail.
Selfies are "a part of American culture" and, for candidates, taking them has to be part of a broader digital campaign strategy, said Brian Donahue, founder and CEO of Craft Media Digital, a political communications firm.