Last Friday, a Top 40 radio station in Calgary, Alberta, introduced listeners to a new format. As one on-air stinger put it, "90.3 AMP: Now twice the music."
When they say "twice the music," though, they actually mean half the song. That is, this station plays songs that have been heavily edited: long opening riffs, instrumental breaks, even a chorus or two might disappear. The goal, the station's representatives say, is to keep listeners from getting bored.