ACT RADIO: FARM (Farm Animal Rights Movement)

Michael Webermann
10 Billion Lives Truck

  Greg & Liz talk with Michael Webermann, Executive Director of FARM (Farm Animal Rights Movement).  Michael talks about the surprisingly successful campaign to pay meat-eaters $1 to watch a graphic video of animal abuse.  These efforts eventually grew into the 10 Billion Lives Tour, which features a truck outfitted with video screens traveling across the country to college campuses, street fairs, and music festivals (  He also talks about the Meatout Monday campaign and other successful efforts by FARM to try to drastically reduce meat consumption.  Learn more by visiting

Aired Feb. 9, 2014.