Greg, Liz, and Tom talk with Nick Cooney, author of "How to be Great at Doing Good," a book which invites readers to examine their motivations for giving. Are your donations based on purely emotional connections? Or are you truly research how much good your donations are doing? Research shows that donations to animal advocacy organizations go farther than other groups. Learn more at http://www.animalcharityevaluators.org/. Information on Cooney and his book can be found at http://nickcooney.com/.
Aired May 24, 2015
