Born in Mongolia, raised in Japan, and settled firmly in Shanghai, Moe — her full name — runs one of the tiniest bars in Shanghai. But besides her name, Moe (pronounced "Mo-ee") has little in common with Homer Simpson's favorite barman.
She was 20 when she arrived in Shanghai, Moe says from behind the counter. "I went to many bars, I drank a lot, and I spent a lot of money. One day, I thought to myself: 'With all the money I've spent on drinking, I could open my own bar.' "